Case Study
Scentoria Fragrances
A complete website redesign for a premium fragrance brand. Modern aesthetic, improved catalog, and seamless WhatsApp ordering.
01 — Problem
The Challenge
Scentoria Fragrances had an existing website that no longer reflected the quality of their products. The design felt dated, navigation was clunky, and mobile experience was poor. Customers were having difficulty browsing the catalog and placing orders.
The brand needed a premium, elegant online presence that matched the sophistication of their fragrances — with a smooth ordering flow that worked primarily through WhatsApp.
02 — Research
Understanding the Audience
We studied premium fragrance and beauty brand websites globally to understand what made them feel luxurious. Key patterns emerged: large product imagery, minimal text, elegant typography, and a frictionless path to purchase.
Scentoria's customers shopped primarily via WhatsApp, so the redesign needed to make catalog browsing effortless while keeping the order flow inside WhatsApp.
03 — Wireframe
Planning the Structure
We structured the site around 5 key pages: a hero-driven homepage, product catalog, about brand story, contact page, and a dedicated WhatsApp ordering flow. The catalog was designed as a visual grid with quick-add buttons that opened WhatsApp pre-filled with the product details.
Navigation was simplified to just the essentials — letting the product photography do the heavy lifting.
04 — Final Design
The Solution
A dark, elegant design with generous use of whitespace and large product imagery. The color palette was kept minimal to let the fragrance packaging stand out. Every product card includes a direct WhatsApp order button that opens a pre-filled message.
The entire site was rebuilt from the ground up in 72 hours — modern, responsive, and optimized for performance.
Visit Live Site05 — Results
The Impact
The redesign transformed Scentoria's online presence. The new site presents the brand as a premium player, and the streamlined WhatsApp ordering process has made it significantly easier for customers to browse and purchase.
06 — Lessons Learned
Key Takeaways
- A redesign doesn't mean starting from scratch — preserving the brand's essence while modernizing the experience is what matters.
- WhatsApp ordering integration, when done seamlessly, removes friction and increases conversion.
- Product-driven sites benefit from minimal navigation — let the visuals lead the way.
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